Strategy, to define it simply, is a method for manifesting a desired outcome.
How well your strategy performs is effectively how good you are at manifesting reality. And as much that sounds theoretical, advances in quantum physics validates this statement. The law of attraction holds true.
Furthermore, it is your big, ultimate vision that is most essential to your success, not the strategy itself. Strategy is a means to and end result, and thus it cannot exist without a specific & precise result defined in advance. Your strategy is based on the results you want to achieve. Your vision.
What is the vision you have for your business in the end ? What does it look like when you get to where it is that you want to be? Specifically denominate the end results as elaborate as you can : in dollars, in time, in the impact you want to make, and in the results you want to create. And from this, you can deduce objectives...