strategy

How to Sell a Product That is Still in Prototype

March 2, 2010 By Schwabe 1 comment

Huh, you can sell a product while it's still in beta? Of course. In fact, you can sell a product that is still in prototype. And I'm not talking about selling it to an investor, but selling it to your target customer. Heck, with a few enticing screenshots you could probably sell it in the conceptual stage. It all has to do with these three principals: how strong is your vision for the product (how much you believe in it), how well you can articulate the advantages (how detailed is your vision), and how easy you can make it for your prospective customer to make a buying decision (how good you are at selling).

Billion dollars of Startup capital

These core principals combined will together form your…sales pitch. Yes: this is all about selling. And I know many of the software programmers & designers out there will cringe at the thought of having to sell an incomplete product. But once you understand that people aren't buying your product - it becomes easy. People are buying YOU. They are excited about YOUR vision and how it can help them. They trust you because of your unshakeable belief in that the product will do what you says it does (or eventually will do).

The 3, 6, 9 Time Management Strategy

December 1, 2009 By Schwabe 8 comments

Nikola Tesla said that, "If you only knew the magnificence of the 3, 6 and 9, then you would have a key to the universe."

I am about to share with you a simple time management strategy. One that has had a tremendous impact on my efficiency since the day I first innovated & implemented it. This is not the key to the universe and not every day goes perfect, but more often than not - at the end of every day - you will feel satisfied with the work accomplished. That every client, project, and task is getting just the right amount of time. And be excited to begin the next day.

Share Your Design Concepts With the World

August 17, 2009 By Schwabe 5 comments

You've got a brand new design concept for your big important website. You think it looks awesome... and you're ready to unveil it to the world. Yet, something in the back of your mind says that in order to really make this design perfect: you're going to want to test it first. After all, a lot of people are going to see this new design.

Wouldn't it be nice if you could get feedback from some other professionals before you release it to the world ? Hell yes!

Manifesting Results in Business & Life

April 18, 2009 By Schwabe 6 comments


It is the spice of life which sparks action, manifestation, and results.    Bolstered by momentum.

What is the spice of life?  To me, it's anything from which you can absorb momentum from.    Your friend buys a Ferrari: that's awesome - and you too are inspired to generate the income you need to buy one for yourself.    That's momentum, and it started with your friend buying the Ferrari; the spark.

Ferrari Logo

Momentum can also be harnessed from negative things.  You're fumbling with programming C++ applications.  You present a software beta to your business peers and your own friend says, "you've ruined this concept!". Turns out, his thoughtless comment was just the spice you needed.  And you apply this momentum  as an inspiring wave of motivation to make the program go above and beyond, creating a product better than anyone imagined. Silencing the naysayers.

More easily defined: the spice of life is any inspiring action, thing, thought, or experience.  And from these inspiration acts a great wave of momentum materializes. Which is applicable to exactly what you are trying to accomplish.   I'll reveal my exact postulation in a few moments, but first let's go deeper.

Vision. The Essence of Effective Business Strategy

March 15, 2009 By Schwabe 9 comments


Strategy, to define it simply, is a method for manifesting a desired outcome.

How well your strategy performs is effectively how good you are at manifesting reality. And as much that sounds theoretical, advances in quantum physics validates this statement. The law of attraction holds true.

Nerd

Furthermore, it is your big, ultimate vision that is most essential to your success, not the strategy itself. Strategy is a means to and end result, and thus it cannot exist without a specific & precise result defined in advance. Your strategy is based on the results you want to achieve. Your vision.

What is the vision you have for your business in the end ? What does it look like when you get to where it is that you want to be? Specifically denominate the end results as elaborate as you can : in dollars, in time, in the impact you want to make, and in the results you want to create. And from this, you can deduce objectives...

Nerd Business