Blizzard's next big title is just around the corner, so I wanted to crack open their business model and share with you the secret of why Blizzard has become so successful. With a portfolio of three multi-million dollar intellectual properties (StarCraft, Diablo, WarCraft) and with over 10 million monthly WoW subscribers: nobody in business can turn a blind eye to what this company has amassed.

The industry is PC games - yet their marketing strategy; ‘the model' - can be applied to other industries as well. If you code software, write books, or develop a product - you can adopt a StarCraft II strategy for your own business: and apply it to your niche' to totally dominate the competition. Here's a closer look at how Blizzard does it.