This morning, like most, I woke up to the news of disaster in Japan. And soon after reading the stories on Reddit; the messages on Twitter, I became inspired to contribute something. Though at that point, I wasn't exactly sure what.

I was reading people tweet about their best wishes & prayers. But then I read this tweet; which blatantly put things into perspective…

This is a real disaster. The people there need real help. Posting best wishes on Twitter or Facebook isn't a real solution.

So donate, right?

It's interesting how Twitter is now the first place we go to participate in the global reaction to the latest world disasters. It's a real-time social communications platform that makes it easy for everyone to share.

But there's no "first place to go" when we want to do the next logical thing - and that is, to make a donation. And people today are asking for alternatives to the big entities. It seems obvious then, that what the world needs is a real-time social donation platform.

I don’t agree with the old sentiment that, “It takes money to create money.”
Because this just simply isn't true.

Ben Bernanke’s printing press aside, it is innovation that creates money. Via new ideas, new skill-sets, new knowledge, and new paradigms of thinking to kickstart new ways of doing old things. My philosophy is that value is created by innovating a new way to reach a current objective [dibs on trademark].

And once you achieve that objective, you raise the bar and set yet another objective to reach for. Requiring innovation once again to achieve it. And such is the nature of perpetual human progress.