Loren Burton's 4-Hour Startup story has become a bit of a phenomena on HN recently. For two reasons. A) "The 4-Hour Startup" is a brilliant headline. There's a reason why the Timothy Ferris named his book, "The 4-Hour Work Week". It's a tested, proven title that catches peoples attention and they want to learn more. It sells books like crack. Loren inadvertently used a similar headline, but it was optimally tweaked for hackers and startup junkies. "The 4 Hour Startup" is probably the best marketing headline you could possibly post on Hacker News. Thousands of nerds everywhere, me included, were compelled to click that link and learn more.

The second reason why Loren's story has become so popular is that he really does have something here. It's a little business model he stumbled upon by shooting arrows in the dark - and yes, it became profitable in 4 hours.

As a courtesy to Loren, and in the spirit of open business discussion - I'd like elaborate on how he can further develop his strategy; specifically: how to scale it.

Blizzard's next big title is just around the corner, so I wanted to crack open their business model and share with you the secret of why Blizzard has become so successful. With a portfolio of three multi-million dollar intellectual properties (StarCraft, Diablo, WarCraft) and with over 10 million monthly WoW subscribers: nobody in business can turn a blind eye to what this company has amassed.

The industry is PC games - yet their marketing strategy; ‘the model' - can be applied to other industries as well. If you code software, write books, or develop a product - you can adopt a StarCraft II strategy for your own business: and apply it to your niche' to totally dominate the competition. Here's a closer look at how Blizzard does it.